One of my best finds was a pair
of 3D glasses.
Those glasses became a bag.
Pretzel salt pattern?
Became a personal project where I rebranded Auntie Anne's Pretzels
(I'm embarrassed but I'll admit it: I would eat those pretzels every day.)
I love thinking about surprising connections, and I am passionate about play, curiosity, good design, and pushing the possibilities and limits of an idea. I just want to have fun with it (that's when most of the good ideas happen).
01 I AM CURIOUS
I have always been really curious. I have a lot of interests and ask a lot of questions, collecting and cataloging experiences, ideas, objects, patterns, ideas, interactions, and inspiration in unexpected places––and I am willing to admit that my most fruitful inspiration is usually in the street. I will unapologetically photograph (and often collect) objects I find while wandering that I know will serve a purpose and inspire a project or palette sometime in the future.
When I first taught myself how to code, I made a website for a personal project called the Lost & Not Found Library to catalog all of the things I find––and the things other people lose.
02 // I AM A COMMUNICATOR
I love collaborating, brainstorming, learning about what clients really need, connecting with people, pushing an idea, and making old things feel new. This was the starting point for my recent graduate capstone project, called Feelings Forecast. The project took an exciting turn when I began thinking about the future of marketing and advertising with technology. Using
augmented reality, and using technology to work with pattern
to bridge consumer connection, I began wondering how clothing customization, emotion, and tech might interact, and how we might use these parameters to create a brand or design tool.
How can we use the vast amount
of technology and social media at our fingertips to create more connection?
An exhibition visitor
the Feelings Forecast exhibition
How can new technology strengthen the
connection between a user and a brand?
Broadside brand book
Hand-bound project process books
Through research in trend forecasting, psychology, history, and cultural associations with shape and color, the Feelings Forecast project uses Processing (P3) programming software to create a custom pattern based on how someone is feeling in that very moment, using data from a series of questions. This project was an exciting way for me to think more broadly about integrated marketing campaigns, and create a more personal connection through multiple touch points: branding, print, advertising, technology, customization. I made prototypes of these patterns, and think that a tool like this could be used as a content creator in a variety of contexts from a marketing or brand standpoint. I am also currently playing with building in facial recognition software into the project to create an even more unique user experience.
I am passionate about
bridging technology, social media, and brands in a provocative way.
(Also, I just love finding ways to make people's lives easier through good design. )
HOW LOUD IS TOO LOUD?
03 // ENTHUSIASM IS MY SUPERPOWER
On a given day I experience an incredible range of emotions. I get very excited, very easily. Little things bring me an insane amount of joy. It can be anything: the color palette on a dump truck, connecting with stranger, new pens, parades, signage puns, weird things I find on the sidewalk, the perfect InDesign paragraph styles combo, dumplings.
This enthusiasm makes me constantly curious about the things around me––and I believe I continue to grow as a better designer by pulling from so many different sources of inspiration.
A pattern on a food wrapper in the street!
I knew it.