I found Swift while looking for
I was so excited to find an agency that is
run by women, working on such a wide range of incredible projects. Over the past year I have spent a lot of time working on personal projects related to bad-ass women, and I am committed to working for female founders, in an environment that amplifies all kinds of voices in the creative industry.
please read this on a desktop for your viewing pleasure.
01 INSPIRATION IS EVERYWHERE
I love collecting. I collect and catalog experiences, ideas, objects, patterns, ideas, interactions, and inspiration in unexpected places––and I am willing to admit that my most fruitful inspiration is usually in the street (and on the A&E show Hoarders). I will unapologetically photograph (and often collect) objects I find while wandering that I know will serve a purpose and inspire
a project or colorway sometime in the future. For fun I coded a website called the Lost & Not Found Library to catalog all of the things I find––and the things other people lose.
I use these found objects as inspiration for patterns and projects. I love thinking about surprising connections, and I am passionate about play, curiosity, and pushing the boundaries of an idea. I just want to have fun with it (that's when most of my good ideas happen). I never know when inspiration will strike, or what will happen if I take one... more... step.
One of my best finds was a pair
of 3D glasses.
Those glasses became a bag.
02 // I AM A COMMUNICATOR
I am a communicator. I love collaborating, brainstorming,
and finding ways to push the boundaries of technology when communicating ideas or brands. This was the starting point for my recent graduate capstone project, called Feelings Forecast. The project took an exciting turn when I began using technology to work with pattern.
I was wondering how customization in self-expression translates into communication, and how we can use emotion and technology as a design tool.
What are we thinking about when we choose our clothes in the morning?
How can we use the vast amount of technology at our fingertips to innovate?
How can we bridge customization
and brand identity?
How are you feeling?
WHAT'S THE BIG QUESTION HERE?
the Feelings Forecast exhibition
Broadside brand book
Hand-bound project process books
Through research in trend forecasting, psychology, history, and cultural associations with shape and color, the Feelings Forecast project uses Processing (P3) programming software to create a custom pattern based on how someone is feeling in that very moment, based on answers from a series of questions. I made prototypes of these patterns, and think that a tool like this can be used as a content creator in graphic design or apparel, or from a brand standpoint. I am currently playing with building in facial recognition software into the project to create an even more
unique pattern and experience.
A gif I made for my capstone, as an example of how the Feelings Forecast tool could be used as a branding tool for adidas with James Harden's custom pattern (along with some other things
he may be into.)
I was so inspired by your work with Project Harden and adidas; it resonated with the work I am currently interested in, and the type of work I would love to help contribute in the future!
HOW LOUD IS TOO LOUD?
03 // ENTHUSIASM IS MY SUPERPOWER
On a given day I experience an incredible range of emotions. I get very excited, very easily. Little things bring me an insane amount of joy. It can be anything: the color palette on a dump truck, new pens, parades, signage puns, weird things I find on the sidewalk, the perfect InDesign paragraph styles combo, dumplings.
This enthusiasm makes me constantly curious about the things around me––and I believe I continue to grow as a better designer by pulling from so many different sources of inspiration.
A pattern on a food wrapper in the street!
I knew it.
Silkscreen / hand drawn type? Also, these COLORS.