Auntie Anne's Brand Redesign

Auntie Anne's

Auntie Anne's Pretzels Brand Shift

UI / UX // BRANDING // WEB DESIGN // ILLUSTRATION // COPYWRITING

A conceptual rebrand for Auntie Anne’s Pretzels, targeting a younger demographic.
Project includes logo, identity, website, ordering application user flow, copywriting, social media campaign.

Chaco Culture National Park   Feelings Forecast Auntie Anne's Pretzels
Coil Slab Typeface and Specimen   Up Close: Geometry in the Details Misplaced
Forms of Water Too Much and Not Enough   Architectural Typography