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Auntie Anne's
Auntie Anne's Pretzels Brand Shift 
UI / UX  //  BRANDING  //  WEB DESIGN  //  ILLUSTRATION  //  COPYWRITING

A conceptual rebrand for Auntie Anne’s Pretzels, targeting a younger demographic.
Project includes logo, identity, website, ordering application user flow, copywriting, social media campaign. 

Chaco Culture National Park        Feelings Forecast          Auntie Anne's Pretzels         
Coil Slab Typeface and Specimen        Up Close: Geometry in the Details         Misplaced      
Forms of Water          Too Much and Not Enough        Architectural Typography

BE KIND . WORK HARD . TAKE CARE OF EACH OTHER

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